Stop paying Expedia
to send you your own guests.

First Course Golf helps golf resorts attract direct bookings through a content system built around your course not a third-party platform taking 18–25% off every room.

Get a Free Audit

No call required for the audit

See How It Works
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The Problem

A man in a gray hoodie, gray pants, and a yellow cap swings a golf club on a golf course with a clear blue sky in the background.

Your course is the reason they want to visit. You shouldn't need a middleman to tell that story.

18-25%

OTA commission on every booking through Booking.com or Expedia

0%

Commission on a direct booking from a guest who found you organically

5x

Channels activated from a single content shoot with the Tee to Book system

Most golf resorts post on Instagram when they get around to it, list on the OTAs because it feels safe, and never connect their tee sheet to their hotel occupancy. The result: the course that draws guests in never gets credit and you keep paying platforms to introduce you to people who were already searching for you.

A young man with a high fade hairstyle wearing black sunglasses with green mirrored lenses outdoors on a sunny day.
Close-up of a young Black man wearing sunglasses and a collared sports shirt, looking downward outdoors.

THE TEE TO BOOK SYSTEM

One shoot. Five channels. One partner who makes sure it all runs.

Every engagement starts with a content shoot. From there, a single day of filming becomes a full-quarter marketing engine across search, social, email, and your own website.

01 — Foundation

YouTube Long-Form

An evergreen, SEO-optimized video that draws golfers to your resort organically months and years after it's published.

02 — Search

Blog & Website SEO

The video transcript becomes a fully optimized blog post, driving search traffic directly to your site no OTA in the way.

03 — Social

Short-Form Content

Key moments are clipped and architected for Reels, Shorts, and TikTok keeping your resort visible between shoots.

04 — Owned

Email Campaigns

Shoot assets power your email campaigns for the following period so your list stays warm and your direct channel stays active.

05 — Site

On-Site Video

The long-form video lives on your website, giving visitors something that converts a real look at what makes your resort worth the trip.

All five channels are activated from the same shoot which means your content budget goes further, and every piece of content reinforces the others.

How We Work

Not a vendor. A copilot who stays in the cockpit with you.

Most content agencies hand you a drive full of footage and disappear. That's not how this works. We stay engaged through every phase from shoot to publish to performance review so assets don't sit unused and campaigns don't go dark.

  • We ensure every asset gets deployed not just delivered

  • We analyze performance after each campaign cycle and report back clearly

  • We use what we learn to make the next shoot sharper

  • You always know what's running, what's working, and what's next

GET STARTED

Want to see what's possible for your resort before we ever get on a call?

Request a free Golf Marketing Audit. You tell us your resort, we review your current digital presence across all five channels, and send you a personal video walkthrough with specific observations and opportunities. No pitch. No pressure. Just a clear picture of where you stand and what's possible.

  • We review your YouTube, social, SEO, email, and website presence

  • You receive a personal video audit not a generic checklist

  • Includes specific opportunities we'd prioritize for your property

  • Completely free, and no sales call required to receive it

Request Your Free Audit

Prefer to talk first? Ask for a consultation instead.

A man wearing a blue shirt, tan pants, and white cap playing golf on a green course with mountains in the background.
Close-up of a golf club and a yellow golf ball with the word "Vice" written on it, on a golf course with grass, trees, and golf carts in the background.
A person wearing gray pants and a black jacket playing golf, preparing to hit the golf ball on a green field with a mountain and cloudy sky in the background.